One of the most difficult challenges an artist faces is making a living. While long-term gallery representation is a way to achieve financial independence, many artists do not have the resources for it. However, artists have effectively come up with other innovative methods to bulk up art sales. So, read on to learn more:
Increase Name Recognition
One of the easiest ways to perk up your fine art sale is by increasing your name recognition. The best-known artists are able to sell a lot of art because it is accessible and visible to collectors. So, you have to look at your art as a form of advertising as well. Display it in places that are frequently visited by people who appreciate art. Good possibilities are hotels, coffee shops, boutiques, waiting rooms, interior decorating businesses and so on.
Advertise & Sell Art Online
Don’t be surprised if you find out that some artists make money by advertising and selling their art online. Yes, the internet is one of the most effective ways to reach a wide audience. Advertise on trade websites or make your presence known on the ever-growing world of social media. You can even create your website and place pictures of your valuable pieces that are on sale.
Hold a Studio Sale
If you have excess art, why not have a studio sale? Invite everyone you can and cut down prices by half. However, keep your best pieces aside, but at the same time showcase a good selection. This is a good way to build up your market, but it’s advised to use this as a one-time opportunity only.
Auction Your Art
Selling your art in art auctions is always a good way to fetch a high price on your best pieces. However, since you are new, you might have to sell it for less than half its price but it would be totally worth the recognition and customers you will gain in return.
So, by following these ideas, you just might be able to boost your art sales.
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